DSD Growth Hub · Practice Brand Sheet
Rebuilding smiles with confidence and comfort. New Zealand's dedicated tooth wear practice, led by international educator Dr Andrea Shepperson — a specialist sub-brand of Lumino City Dental at Quay Park.
Tooth Wear NZ is a specialist sub-brand of Lumino City Dental at Quay Park, dedicated solely to the diagnosis, cause and treatment of tooth wear. Co-founded by Dr Andrea Shepperson and Dr Mark Taylor in 2001, the parent clinic offers comprehensive dentistry; the Tooth Wear NZ brand focuses Dr Shepperson's 40+ years of clinical experience on patients with worn, eroded, chipped or damaged teeth.
With a global reputation in the field, supported by digital design, jaw tracking, 3D printing and AI tools, the practice helps patients from across New Zealand and internationally rebuild function and confidence. Dr Shepperson is one of the world's leading authorities on tooth wear: textbook author, Kois Center Mentor, DSD Master and Instructor, and KCL Faculty Member.
Lumino City Dental at Quay Park
Level 2, 68 Beach Road
Auckland CBD 1010
New Zealand
Dr Shepperson introduces the Tooth Wear NZ approach and how it helps patients. Ideal for embedding in welcome emails, SMS confirmations and the booking page.
youtu.be/_JojoX_qfFg · Dr Andrea Shepperson on YouTube
Authoritative, calm, educational
Adults experiencing worn, chipped, eroded or sensitive teeth, often linked to grinding, reflux or sleep issues. Referring dentists nationally and internationally. Patients seeking a definitive opinion after struggling to find answers elsewhere.
To diagnose, explain and treat tooth wear so patients can rebuild function and confidence, with a focus on long-term, predictable, minimally-invasive outcomes.
A deep, multifactorial investigation into the cause of your tooth wear, treatment options tailored to all needs and budgets, and a preventive plan built to last.
A globally recognised tooth wear authority operating from a single specialist brand: textbook author, Kois mentor, DSD Master, KCL faculty, NZACD Honorary Life Member, supported by jaw tracking (Modjaw), AI diagnostics and 3D-printed materials.
Tooth wear is silent and progressive. Untreated wear leads to bite collapse, sensitivity, chipping, loss of vertical dimension and complex reconstruction in later life. Early intervention prevents the bigger problem.
A deep diagnostic dive into the root cause of your tooth wear, not just the symptoms
Tailored treatment options across all needs and budgets, using the latest digital materials
A long-term preventive plan so you stay disease-free and well-maintained for life
Dr Andrea Shepperson is one of New Zealand's best known dentists, recognised internationally for her role in clinical advancement and dental education. She developed an interest in tooth wear after observing how widespread it was in her patient population, and has spent decades researching the subject and providing durable solutions for patients who had previously struggled to find answers.
In 2023 she published her first textbook, Managing Tooth Wear: A Comprehensive Guide for General Practice (Edra Publishing), and lectures internationally on the subject. Using the latest digital technology, jaw tracking (Modjaw), AI diagnostics and 3D-printed materials, she is actively involved in the diagnosis and monitoring of tooth wear at the leading edge of the field.
She is a Faculty Member of the King's College London Distance Teaching Masters in Aesthetic Dentistry, a Mentor and Alumni of the internationally renowned Kois Center in Seattle, and an Honorary Life Member of the New Zealand Academy of Cosmetic Dentistry. She co-founded Lumino City Dental at Quay Park with Dr Mark Taylor in 2001.
When not at the practice seeing patients, she teaches and travels, or runs courses at her dedicated Teaching Centre on Waiheke Island, where she lives with her husband Sean and two border collies, Hugo and Red.
"Our clinical philosophy is driven by minimising the risk of dental disease. By identifying early problems that will arise, a predictive view of oral health, we help patients minimise the need for treatment in the long term."
Lives on Waiheke Island with her husband Sean and their two border collies, Hugo and Red. Runs her dedicated dental training facility at andreashepperson.com. Active on YouTube at @drandreashepperson6179 and Instagram at @thetoothweardentist.
Managing Tooth Wear (Edra, 2023)
A Comprehensive Guide for General Practice. Edra Publishing. Definitive reference work on tooth wear diagnosis, multifactorial causes and treatment planning for general dentists. View on Edra.
Shepperson Education, Waiheke Island
A dedicated postgraduate dental training facility opened in 2020. Courses explore predictability, longevity and value in modern dentistry. See andreashepperson.com.
King's College London Masters Faculty
Faculty Member of the King's College London Distance Teaching Masters in Aesthetic Dentistry, a globally regarded postgraduate qualification.
Mentor & Alumni, Kois Center Seattle
Both an Alumni and a Mentor of the Kois Center in Seattle, USA, one of the most internationally regarded postgraduate dental training programmes for evidence-based comprehensive care.
DSD Master & Instructor
Recognised at the highest tier of the Digital Smile Design programme. Featured DSD case study: Andrea Shepperson on DSD.
NZACD & AACD Honours
Honorary Life Member of the New Zealand Academy of Cosmetic Dentistry. Outstanding Service Award recipient from the American Academy of Cosmetic Dentistry. Author of multiple scientific publications, webinars and expert panels.
Global keynote speaker. Sought after for participation in international dental events, panels and educational programmes. Treats patients from throughout New Zealand and abroad.
Indexed on PubMed
Cited from her own clinical content as a peer-reviewed authority anchor on PubMed: PMID 25756187. Reinforces the textbook with primary scientific literature recognition.
Dr Adam Richardson, Waiheke mentee
"Dr Adam Richardson shares his experience of attending in-person and one-to-one mentoring at the Shepperson Education Centre on Waiheke Island." Practising dentist-to-dentist endorsement of the postgraduate programme, sourced from andreashepperson.com.
Wider Lumino City Dental at Quay Park team supports general dentistry and shares clinical infrastructure. Dr Shepperson's headshot was sourced from the Open Graph image on the live site.
Lumino City Dental at Quay Park, Level 2, 68 Beach Road, Auckland CBD 1010. Close to Britomart and Spark Arena.
NZ$390 for the new patient comprehensive examination with Dr Shepperson.
Forms and questionnaires, x-rays and digital scans, then a full assessment with Dr Shepperson covering medical and dental history, oral examination, functional and aesthetic concerns. Additional tests such as jaw tracking, CBCT or medical referral may be requested.
A personalised written treatment plan with cost estimates, plus education on the cause of your tooth wear and how the proposed treatment addresses it. The practice may run additional tests before the plan is finalised.
A 15-minute Zoom consultation is available as a first touchpoint to discuss concerns, meet Dr Shepperson and understand whether Tooth Wear NZ is the right fit before committing to an in-person visit.
Dr Shepperson sees patients Monday to Wednesday. Appointments are in demand; the practice operates a short-notice list to fill cancellations.
Tooth Wear NZ already operates an integrated paid + analytics + session-replay stack. Any new automation, CRM or campaign work should layer on top of this, not displace it.
Google Ads + Remarketing
DoubleClick / Google Ads tags and Google Remarketing scripts detected. Tooth Wear NZ is already investing in paid search and retargeting. Discovery call: confirm channels, monthly spend, and current agency or in-house owner.
FullStory Session Replay
FullStory is a premium product analytics and session-replay tool (heatmaps, journey analytics, error tracking). Its presence signals an active interest in conversion rate optimisation and user experience, not just traffic counting.
GA4 + GTM + Global Site Tag
Google Analytics 4, Google Tag Manager and the Global Site Tag are all live. Conversion tracking and tag management are managed properly; new measurement work can be added via GTM without site code changes.
Rocketspark + Vue.js + CloudFront
Rocketspark CMS with a Vue.js reactive front end, served via AWS CloudFront CDN over nginx. NZ-hosted (recently migrated from Australia). Mobile-optimised, SSL by default via LetsEncrypt.
Adobe Typekit
Adobe Typekit / Adobe Fonts subscription detected. Premium typeface selection (not Google Fonts). The exact family is to be confirmed against the live CSS so the brand sheet typography sample can be swapped to match.
80/100 (BuiltWith)
Strong AI signal on the homepage thanks to the "AI diagnostics" copy. The site is already in the Common Crawl Top 50m dataset, meaning AI LLMs have indexed it. Reinforces the AI-led tooth wear positioning.
12+ years
Domain first indexed by BuiltWith in February 2014. Tooth Wear NZ as a digital brand has more than a decade of online history, useful for SEO authority and domain trust signals.
~US$1,326 / month
BuiltWith's estimate of monthly software spend across the detected stack. Indicates an established budget for digital infrastructure, ad spend and analytics, not a bootstrapping practice.
Layer, don't replace
Tooth Wear NZ is already running an integrated paid + analytics + replay stack. Any new automation, CRM or campaign work should plug into the existing GA4 / GTM / Google Ads spine rather than introduce parallel measurement.
These are the strongest patient-story trust signals currently public. Three patient case studies, one educational long-form article, and two published treatment frameworks.
Hiding My Smile
Patient story of tooth wear severe enough to drive smile-hiding behaviour. Strong empathy hook for the emotional consequences of worn teeth.
Acid Damage with Vitamin C
Patient case linking acid erosion to Vitamin C tablets. Illustrates the multifactorial diagnostic approach and challenges the assumption that erosion only comes from soft drinks or reflux.
Unexpected Damage
Tooth wear discovery in a patient who did not present with obvious symptoms. Reinforces the "silent and progressive" framing in the brand messaging.
The Link Between Snoring, Sleep Apnoea and Tooth Wear
Long-form educational piece tying bruxism and tooth wear back to obstructive sleep apnoea. Reinforces the multidisciplinary positioning (sleep, ENT, reflux).
Diet modification · Fluoride toothpastes & varnishes · Remineralising pastes (Tooth Mousse, calcium-based) · Desensitising treatments · Medical referral for reflux, snoring or sleep apnoea · Regular wear-pattern reviews.
Protective night bite splint · Botox into clenching muscles · Rebuilding severely worn teeth · Sleep screen or sleep study to investigate microarousals and obstructive sleep apnoea.
Confirm against the brand guidelines supplied by the practice during onboarding. Adobe Typekit detected on the live site — live typeface family to be confirmed and swapped.
Colour Palette (provisional)Body text shown in the DSD Growth Hub system typeface for consistency. Live typeface (Adobe Typekit) to be confirmed from the brand-board JSON output.
Healthcare
Specialist Dental Services
621210
Offices of Dentists · High confidence
8531
Dental Services · Australia / New Zealand Standard Industrial Classification
Clinical environment photos, Modjaw setup images, and before/after case photography to be supplied by the practice during onboarding with appropriate patient consent.
Each item below becomes a live field in your automated patient journey, the welcome sequence, reminders, cost and FAQ replies, and review requests. We have already captured most of it directly from your website. The confirmed answers below are condensed from your own site copy, please check the wording is accurate and sounds like you, then give us the handful of items we could not find. Once complete, the system speaks in your practice's real voice.
Everything else has been verified from the public web or BuiltWith. These remaining items can only come directly from the practice, capture during the discovery call.