My Dentist For Life

DSD Growth Hub · Practice Brand Sheet

My Dentist For Life

Comprehensive biological and holistic dental care in Plantation, Florida. The only DSD Certified Clinic in Broward and Miami-Dade Counties, led by Dr Saba Rizvi, DMD — combining advanced digital dentistry, compassionate patient care and a whole-body wellness philosophy for over 25 years.

Webmydentistforlife.com
Phone(954) 833-4998
LocationPlantation, FL 33323
StatusOnly DSD Certified Clinic in Broward & Miami-Dade Counties
Jump to Discovery Call Agenda Visit Live Site
01 / About the Practice

Biological and holistic dentistry, the only DSD Certified Clinic in Broward and Miami-Dade Counties

Purpose of this sheet: to confirm our understanding of My Dentist For Life's brand, voice, clinical positioning and patient journey, so the DSD Growth Hub team can implement a personalised system that sounds and behaves exactly like the practice. Everything here is drawn from public sources. Please correct anything inaccurate and fill the gaps flagged in the Discovery Call Agenda.

My Dentist For Life is a biological and holistic dental practice in Plantation, Florida, providing comprehensive care across general, cosmetic, restorative and emergency dentistry. Founded by Dr Saba Rizvi over two decades ago, the practice combines advanced digital workflows with a whole-body wellness philosophy. It is the only officially certified DSD Clinic in Broward and Miami-Dade Counties.

The practice offers specialist treatments including dental implants, endodontics, oral surgery, Invisalign, facial aesthetics, and same-day CEREC crowns, all under one roof. The team is SMART-certified for safe mercury amalgam removal and uses ozone therapy, PRF/PRP regenerative protocols, and low-radiation digital imaging.

Practice Contact

My Dentist For Life
11941 W Sunrise Blvd
Plantation, FL 33323
United States

(954) 833-4998

info@mydentistforlife.com

Mon 9–5 · Tue–Wed 8–5 · Thu 7:30–4:30 · Fri 8–2 · Sat–Sun Closed

02 / Welcome Video

A short welcome from the practice

First-person tone, ideal for embedding on the booking page, welcome email and SMS confirmations.

Meet Dr Saba Rizvi — My Dentist For Life on YouTube

03 / Brand Voice & Strategy

How the practice positions and speaks

Unique Selling Proposition
The only DSD Certified Clinic in Broward and Miami-Dade Counties — biological dentistry, advanced digital workflows and compassionate care built around a whole-body wellness philosophy.
Tone of Voice

Compassionate, professional, reassuring, informative

Target Audience

Patients of all ages in Plantation, Florida and South Florida seeking comprehensive, modern and holistic dental care, including those with dental anxiety or complex restorative needs.

Brand Purpose

To be so exceptional that patients choose us for life — providing the highest standard of care with compassion, advanced technology and a commitment to whole-body wellness.

Brand Promise

Exceptional care that goes above and beyond, in a comfortable and friendly environment, using advanced technology for stress-free visits.

Competitive Advantage

Comprehensive specialist team under one roof: DSD digital planning, dental implants (including All-on-X), endodontics, oral surgery, Invisalign (Platinum Provider), biological dentistry with SMART certification, and sedation options including IV sedation — all powered by the DSD Planning Centre in Madrid.

Risks of Inaction

Small dental issues can escalate quickly if left untreated, impacting overall health and quality of life.

Brand Values
CompassionExcellenceInnovationPatient-centred careHolistic wellnessCommunity involvement
Patient Pain Points Addressed
Dental anxietyFear of painPrevious bad experiencesCost concernsConfusion over dental care productsNeed for personalised care plans
04 / The Three Promises

"Our mission is to be so exceptional that you choose us for life."

01

Exceptional care that goes above and beyond

02

Comfortable and friendly environment

03

Advanced technology for stress-free visits

05 / The Doctor

Dr Saba Rizvi

Dr Saba Rizvi

Dr Saba Rizvi

Founder, CEO & Principal Dentist
DMD (Rutgers, 1998) · DSD Residency · SMART Certified · Platinum Invisalign Provider
Over 25 years of experience Florida DN15321 · NPI 1174703300

Dr Saba Rizvi is the founder and CEO of My Dentist For Life. She earned her Doctor of Medicine in Dentistry (DMD) from Rutgers School of Dental Medicine in 1998 and has spent over 25 years building a practice centred on compassion, advanced technology and whole-body wellness.

She completed the full DSD Residency programme, making My Dentist For Life the only officially certified DSD Clinic in Broward and Miami-Dade Counties. She is a Platinum Invisalign Provider (2023) and holds SMART certification from the IAOMT for safe mercury amalgam removal — described as the only SMART-certified dentist in South Florida.

Dr Rizvi completes over 200 hours of continuing education annually, covering orthodontics, cosmetic dentistry, biological dentistry, implants, sleep apnoea treatment and same-day crowns. In December 2025, DSD founder Christian Coachman personally visited the practice for Episode 2 of the DSD Natural Restorations World Tour, featuring Dr Rizvi and her team.

She was featured in Florida Wellness Dentist Magazine (September 2024) and has served as a panellist for the IMI Women's Wing dental health awareness events.

Qualifications & Training
  • DMD — Rutgers School of Dental Medicine (1998)
  • DSD Residency — Digital Smile Design
  • SMART Certification — IAOMT
  • Platinum Invisalign Provider (2023)
  • 200+ hours CE annually
Clinical Focus
Cosmetic dentistry Dental implants (All-on-X) Biological dentistry Digital Smile Design Invisalign Non-surgical facial aesthetics Sedation dentistry Emergency dentistry
What She Enjoys

Seeing lives change by transforming smiles, helping patients chew better, or getting them out of pain. Known for staying after hours to help a patient in need.

Beyond the Practice

Lives in South Florida with her husband John (a patent attorney) and their five children. Outside the practice she enjoys camping, kayaking, hiking, photography, travelling and exercising. Personal Instagram: @dr.sabarizvi.

06 / Career Timeline

Over 25 years in dentistry, a decade building My Dentist For Life

2016 – Present
Founder & CEO, My Dentist For Life PA
Plantation, FL · 11941 W Sunrise Blvd
December 2025
Featured on DSD Natural Restorations World Tour, Episode 2
DSD founder Christian Coachman personally visited the practice · global platform feature
September 2024
Featured in Florida Wellness Dentist Magazine
Article on the four pillars of exceptional dental care: comfort, compassion, customer service and quality dentistry
2023
Platinum Invisalign Provider recognition
Align Technology · Plantation, FL
~2004 – 2016
Dentist / Owner, Affordable Dental Center of West Broward PA
Sunrise, FL · predecessor practice to My Dentist For Life
1998
DMD, Rutgers School of Dental Medicine
New Jersey · Doctor of Medicine in Dentistry
07 / Teaching, Lecturing & Authority

Beyond the chair: DSD World Tour, media features and community engagement

DSD World Tour Feature

DSD Natural Restorations World Tour — Episode 2

In December 2025, DSD founder Christian Coachman personally visited My Dentist For Life for Episode 2 of the DSD Natural Restorations World Tour, featuring Dr Rizvi and her team on his global platform.

Magazine Feature

Florida Wellness Dentist Magazine (September 2024)

Dr Rizvi was featured with an article on her four pillars of exceptional dental care: comfort, compassion, customer service and quality dentistry.

Community Engagement

IMI Women's Wing Panellist

Panellist for the IMI (Imamia Medics International) Women's Wing Florida Chapter Dental Health Awareness Webinar.

DSD Status

Only DSD Certified Clinic in Broward and Miami-Dade Counties

Dr Rizvi completed the full DSD Residency programme. My Dentist For Life is connected to the DSD Planning Centre in Madrid for digital treatment planning.

Lecture & Teaching Topics
DSD and digital dentistry Biological and holistic dentistry Treatment planning with DSD workflow Sedation dentistry for anxious patients
Continuing Education

Dr Rizvi completes over 200 hours of CE annually, covering orthodontics, cosmetic dentistry, biological dentistry, implantology, sleep apnoea treatment and same-day crowns — a commitment she describes as central to the practice's standard of care.

08 / The Team

Clinicians and support staff patients are most likely to meet

6 of 14 team member photos are available via CDN; the remaining render as initials. The practice site blocks external image hotlinking, so headshots should be supplied directly during onboarding.

Dr Saba Rizvi
Dr Saba Rizvi
Founder, CEO & Principal Dentist
Over 25 years in dentistry. DMD Rutgers 1998. DSD Residency. SMART Certified. Platinum Invisalign Provider. Biological and holistic dentistry.
AR
Dr Alina Rizvi
Associate Dentist
Dr Karla Platzer
Dr Karla Platzer
Dentist
Dr Sean McCall
Dr Sean McCall
Endodontist
PQ
Dr Pedro Quesada
Oral Maxillofacial Surgeon
Betty
Betty
Registered Dental Hygienist
Saira
Saira
Hygienist
Brooke
Brooke
Clinical Back Office Manager
A
Adalila
Dental Assistant
S
Sinthya
Office Manager
A
Anaya
Front Office / Treatment Coordinator
S
Sarah
Financial / Insurance Coordinator
M
Madhu
Support Staff
K
Karled
Support Staff
09 / Patient Concerns

How the practice answers the four most common worries

Will it hurt?
The practice offers nitrous oxide, oral conscious sedation and IV sedation for anxious patients. DentalVibe pain-free injection technology means 94% of patients find injections less painful. The team emphasises compassion and listening first.
Will I be judged?
Whether it's been years since your last dental visit due to fear, judgement, lack of time or financial worries — the team understands and is here to change that experience for good.
How much will it cost?
Financing from 12 months interest-free to 12-year payment plans via CareCredit and LendingClub. Most PPO dental insurance accepted. Free in-person financial consultations available. Pre-qualification with no hard credit check.
What if I need a lot of work?
Complex cases follow the DSD 5-step Smile For Life workflow: digitisation, 3D facial design, digital treatment planning with the DSD Lab in Madrid, smile trial approval, then guided digital delivery. Specialist colleagues (endodontist, oral surgeon) work under the same roof.
10 / Reputation & Reach

Quantified authority and audience

1,450+
Google reviews (4.8 stars)
Only
DSD Certified Clinic in Broward & Miami-Dade
25+
Years of clinical experience
Platinum
Invisalign Provider (2023)
2019–2023
Nextdoor Best Dental Office
SMART
Only SMART-certified dentist in South Florida
11 / Online Presence

Every verified profile, listing and authority anchor

12 / First Visit

What a new patient can expect

Location

11941 W Sunrise Blvd, Plantation, FL 33323

Arrival

Warm welcome from the front office team in a modern, comfortable environment.

How Findings Are Explained

For cosmetic and complex cases, the DSD 5-step Smile For Life workflow includes full-arch CBCT scanning, intraoral scanning (iTero Lumina), facial photography, 3D facial design simulation and a smile trial so patients can preview results before treatment begins.

Sedation Options

Three levels available: nitrous oxide (all ages, quick recovery), oral conscious sedation (prescription medication, driver required), and IV sedation for deeper relaxation during complex procedures.

To confirm with the practice: parking arrangements at 11941 W Sunrise Blvd, typical first appointment duration, step-by-step walkthrough for routine new patients, and whether companions are welcome.
13 / Practice Distinctives

Sixteen differentiators ready to weave into messaging

Only DSD Certified Clinic in Broward & Miami-Dade Biological & holistic dentistry SMART Certified (safe amalgam removal) Platinum Invisalign Provider Same-day CEREC crowns All-on-X dental implants iTero Lumina & CBCT scanning IV, oral & nitrous sedation Ozone therapy PRF/PRP regenerative protocols DentalVibe pain-free injections Non-surgical facial aesthetics Emergency same-day from 7:30am CareCredit & LendingClub financing 3D printing & digital workflows Established over 20 years
14 / Brand System

Colours and typography sampled from the live website

Colour Palette
Espresso Tonic
#C08E5A
A Smell of Bakery
#F3EAD9
Yellow Ocher
#C79342
Accent (Teal)
#007F7F
Background
#121212
Text
#FFFFFF
Typography
The quick brown fox
jumps over the lazy dog
Smaller heading sample

Body text shown in Playfair Display, the primary typeface used across the My Dentist For Life website. This brand sheet is rendered in the DSD Growth Hub system typeface for consistency.

Playfair Display · Google Fonts (serif) · Heading · Lato · Google Fonts (sans-serif) · Body
15 / Industry Classification

How the practice is categorised

EIC Industry

Healthcare

Healthcare Providers & Services

NAICS Code

621210

Offices of Dentists · High confidence

SIC Code

8021

Offices and Clinics of Dentists

16 / Brand Imagery

Visual assets sampled from the brand

17 / Flags for the Client

Items to raise on the call

Photo verification: The practice website previously displayed the same headshot for both Dr Saba Rizvi and Dr Alina Rizvi. The confirmed photo file for Dr Saba is dr-sabarizvi.jpg. Verify during onboarding that headshots are correctly assigned.
Google reviews URL verified: The direct Google Maps link is maps.app.goo.gl/Wd9fKFaJ1w5JUYpm7 (4.8 stars, 1,450+ reviews). The placeId previously captured by the pipeline was incorrect.
DSD certification confirmed: My Dentist For Life is the only DSD Certified Clinic in Broward and Miami-Dade Counties. Dr Rizvi completed the full DSD Residency and was featured on Christian Coachman's DSD Natural Restorations World Tour in December 2025.
Healthy Smiles Membership Plan: Referenced in social media but full pricing and inclusions are not published on the website. Capture details during onboarding.
18 / Confirm & Complete

Your Trust System: what we have, and the few things only you can give us

Why this matters

Each item below becomes a live field in your automated patient journey, the welcome sequence, reminders, cost and FAQ replies, and review requests. We have already captured most of it directly from your website. The confirmed answers below are condensed from your own site copy, please check the wording is accurate and sounds like you, then give us the handful of items we could not find. Once complete, the system speaks in your practice's real voice.

11Captured from your site — please confirm or correct

Dr Rizvi's clinical focus
Cosmetic dentistry, dental implants, biological dentistry, DSD, Invisalign, facial aesthetics, sedation dentistry, emergency dentistry.Condensed from site · confirm wording
"Will I be judged?"
Empathetic, understanding, no embarrassment — the team changes the experience for good.Condensed from site · confirm wording
Sedation options
Nitrous oxide, oral conscious sedation, IV sedation, DentalVibe pain-free injections (94% of patients find injections less painful).Condensed from site · confirm wording
Financing
CareCredit, LendingClub, 12 months interest-free to 12-year plans, most PPO accepted, free in-person financial consultations, no hard credit check pre-qualification.Condensed from site · confirm wording
Complex treatment approach
DSD 5-step Smile For Life workflow with planning centre in Madrid, specialist team under one roof (endodontist, oral surgeon, implants).Condensed from site · confirm wording
Biological dentistry
Mercury-free, BPA-free, SMART-certified amalgam removal, ozone therapy, PRF/PRP, low-radiation digital imaging.Condensed from site · confirm wording
DSD certification
Only certified DSD Clinic in Broward and Miami-Dade Counties. DSD Residency completed. Connected to DSD Planning Centre in Madrid.Condensed from site · confirm wording
Dr Rizvi enjoys
Transforming smiles, helping patients chew better, getting patients out of pain. Known for staying after hours to help a patient in need.Condensed from site · confirm wording
Personal life
Husband John (patent attorney), five children, camping, kayaking, hiking, photography, travelling and exercising.Condensed from site · confirm wording
Practice established
Originally approximately 2004 as Affordable Dental Center of West Broward, rebranded as My Dentist For Life PA in 2016.Condensed from site · confirm wording
Technology
iTero Lumina, CBCT, CEREC same-day crowns, 3D printer, laser, ozone, PRF/PRP centrifuge, DentalVibe, digital X-rays.Condensed from site · confirm wording

7Not on your site — only you can give us these

Parking arrangements at 11941 W Sunrise Blvd
Where patients park. Goes into the day-before reminder so patients arrive without stress.
Typical first appointment duration for a routine new patient
The length of a first visit. Removes a booking barrier when answered upfront in the FAQ and booking confirmation.
Step-by-step walkthrough of a new patient visit (beyond the DSD cosmetic workflow)
Greeting, waiting area, clinical examination, discussion. Sets the tone in the welcome sequence and reduces no-shows.
Whether patients can bring a companion
Especially relevant for anxious patients. Used in the welcome sequence to reassure before arrival.
Three vetted patient testimonials with full names and permission
Three vetted stories with first names and permission (ideally: nervous patient, happy transformation, waited too long). Used across the trust system.
Healthy Smiles Membership Plan details (pricing, what's included)
Referenced on social media but not published on the website. Needed to answer cost questions accurately in the trust system.
Team member bios for the associate dentists and specialists
Dr Alina Rizvi, Dr Platzer, Dr McCall, Dr Quesada. Adds credibility and warmth to the team section and onboarding materials.

Nice-to-have: Dr Rizvi's personal origin story (why she chose dentistry), GPR/residency details (1998–2004), number of treatment rooms, current Invisalign tier (2024/2025 if upgraded from Platinum).