DSD Growth Hub · Practice Brand Sheet
A Northern Beaches centre of excellence for comprehensive, interdisciplinary dentistry. An official DSD Clinic in Australia, led by principal dentist and implantologist Dr Alistair Graham, where complex cases are planned as a whole and patients are educated and empowered as partners in their own care.
Mona Vale Dental is a leading dental care provider on the Northern Beaches, built from the start as a centre of excellence. The practice uses advanced digital dentistry, including Digital Smile Design and CEREC, but its real strength is comprehensive, interdisciplinary treatment planning that looks at the whole patient rather than one tooth at a time.
An official DSD Clinic in Australia, with a focus on prevention, education and personalised care. Dr Graham and the team take the time to identify the underlying cause behind a patient's concern, treat the simple cases and families as well, and bring patients on board as genuine partners in their own treatment. Everything is delivered in a calm, unhurried, open and transparent environment.
Dr Alistair Graham
Mona Vale Dental
Level 1, 8-10 Waratah Street
Mona Vale, NSW 2103, Australia
+61 2 9997 1100
info@monavaledental.com.au
Mon–Fri 8:30am–5:00pm · Sat–Sun Closed
Calm, professional, reassuring, friendly
Families and adults across the Northern Beaches and Sydney, with a particular focus on middle-aged and older patients facing complex, multifactorial issues (such as tooth wear) who often feel they have not been fully heard or understood elsewhere.
To provide comprehensive, personalised dental care using advanced technology and interdisciplinary planning to ensure lifelong dental health and patient comfort.
Calm, unhurried dentistry where every option is explained, the patient is treated as an equal, and personalised care is provided for lifelong dental health.
Comprehensive, interdisciplinary treatment planning that finds the underlying cause behind a patient's concern, delivered by an experienced, long-standing team with advanced digital dentistry and a calm, transparent, educational approach.
Small dental issues are often a symptom of a larger, multifactorial problem that worsens if left untreated, leading to more complex and costly treatment later.
Personalised care tailored to each patient's unique needs
Calm and relaxing environment for comfortable treatment
Advanced digital technology for easy, efficient and pain-free treatments
Dr Alistair Graham is the principal dentist and owner of Mona Vale Dental. With more than 25 years of experience, he enjoys helping patients care for their teeth and improve their smiles in a way that feels comfortable, natural and well planned.
He came to dentistry not through any family connection but through a desire to do something medical that was genuinely hands-on. He wanted to be a surgeon, to use his hands to craft and build, and to be the effector of everyday change for patients rather than simply prescribing and waiting to see what happened. That craftsmanship and the satisfaction of facilitating real, physical change remain at the heart of how he practises.
What he enjoys most is taking a patient from start to finish through complex, interdisciplinary care: planning the change, collaborating with colleagues, doing the hands-on work, and then seeing patients in a better place for years afterwards. He is known for his calm and thoughtful approach.
Taking complex, multifactorial cases from start to finish: careful planning, hands-on work, and following patients for years afterwards in a better place than when they arrived.
Calm and thoughtful. He takes time to understand what is happening and to explain treatment options clearly, treating the patient as an equal so they feel comfortable, confident and in control.
"If patients can see what we see and understand what we understand, choosing the best option becomes easy." Dr Graham slows down, explains the condition, the consequences of inaction and the weighted options, and plans treatment as if dentistry were free, never "diagnosing the wallet."
Treatment is a partnership. Lisa, the Practice Manager and DSD Concierge, is the patient's point of contact for the questions they may not want to ask the dentist, including finance and logistics. Every team member has a part to play in delivering care.
CEREC Files
Multi-module CAD/CAM dentistry course. Dr Graham runs or co-runs Module 2: Anteriors and Bridges. cerecfiles.com.au
Tooth Wear Roadmap
Runs the Tooth Wear Roadmap course in Sydney and Melbourne for practising clinicians. Tooth wear is a core example of the multifactorial, interdisciplinary cases the practice specialises in.
Dental Head Start — TIP #54: Understanding CEREC Basics
Dental Head Start — TIP #56: DSD in Practice
Dental Head Start — TIP #58: You Can't Be Everything to Everyone
DSD case study: "Dr Graham's Clinic Flourishes with DSD: Year-on-Year Growth"
Featured in A Conversation with Alistair Graham video on YouTube.
Accepts referrals from GPs and other dentists for complex, multifactorial cases. Mentors colleagues in implant dentistry.
A defining feature of Mona Vale Dental is team longevity and a genuinely team-centred approach. Dr Graham's photo was captured from the site; the other team members' headshots are lazy-loaded behind JavaScript on the live site and should be supplied directly by the practice.
Captured from the discovery call. There are three entry points into care, and the first appointment follows a consistent, transparent flow that ends with a clear plan and the next step already booked.
A no-pressure first conversation, usually cosmetic-driven, often a scan and a discussion. Its real job is to educate: the concern that brought the patient in is frequently the small symptom of a bigger picture. Converts into the standard first appointment, and helps identify patients with unrealistic expectations.
A full examination only, no treatment unless the patient is in pain (handled as an emergency). Patients are told in advance, by email, SMS and voice, that this is an exam and that the clean is done separately with a hygienist. Charged after the appointment; no deposit to book.
Dr Graham presents the full treatment plan and costs, like an architect presenting your renovated house, and the patient can "try on" their smile. Already booked at the end of the first appointment. Family members are warmly encouraged to attend.
Level 1, 8-10 Waratah St, Mona Vale, NSW 2103. Central and obvious: above Baker's Delight, opposite Aldi, with large signage on a main street (look up, it is on the first floor). Parking is easy, 1–2 hour spaces right outside and 3–8 hour parking about 100m away; briefly busy at school pick-up around 3pm.
The team uses intra-oral cameras, digital X-rays and DSD planning to show patients detailed images of their teeth and gums. The aim is simple: if patients can see what the dentist sees, choosing the right option becomes easy.
Body text shown in Inter, the typeface used across Mona Vale Dental's live website. This brand sheet is rendered in the DSD Growth Hub system typeface for consistency.
Healthcare
Healthcare Providers & Services
621210
Offices of Dentists · High confidence
8021
Offices and Clinics of Dentists
/about-us/meet-the-team-dentist-mona-vale/alistair-graham currently renders Dr Chase Gatland's bio content. Worth flagging to the practice's web maintainer so the principal dentist's page shows his own content.
Each item below becomes a live custom value in your automated patient journey, the welcome sequence, reminders, cost and FAQ replies, and review requests. After the 1 June discovery call we have captured most of it directly from you. The confirmed answers below are drawn from your own words on the call and your site copy, please check the wording is accurate and sounds like you, then give us the handful of items we could not capture. Once complete, the system speaks in your practice's real voice.
Note: Mona Vale is finalising its own brand and voice identity builder. Wording above can be refreshed once that lands; this sheet and the custom values can be amended at any time via the Setup Studio.
Every block on this sheet is populated by a named GHL custom value. The same values feed the automated patient communications (Trust email cadence) and the qualification engine. This map is generated from the versioned datastore, so it reflects the current source of truth. Merge fields are shown exactly as they appear in GHL.
202
Shared 50 · Qualification 46 · Trust 38 · Brand Profile 17 · Brand Board 7 · Account 44
116 set · 28 needed
Remaining gaps are client-supplied items (video, fees, reviews URL, testimonials).
17 fields
Recorded as a versioned changeset with full old/new history.
| Output block | Custom value & merge field | Status | Current value |
|---|---|---|---|
| 02 / Brand Voice | |||
| Unique Selling Proposition | uniqueSellingProposition{{ custom_values.unique_selling_proposition }} | reconciled | A Northern Beaches centre of excellence for comprehensive, interdisciplinary dentistry: complex cases planned as a whole, treating the root cause rather than tooth by tooth. |
| Tone of voice | toneOfVoice{{ custom_values.tone_of_voice }} | live | Calm, professional, reassuring, friendly |
| Target audience | targetAudience{{ custom_values.target_audience }} | reconciled | Families and adults across the Northern Beaches and Sydney, with a focus on middle-aged and older patients facing complex, multifactorial issues who feel unheard elsewhere. |
| Competitive advantage | competitiveAdvantage{{ custom_values.competitive_advantage }} | reconciled | Comprehensive, interdisciplinary treatment planning that finds the underlying cause, delivered by an experienced, long-standing team. |
| Brand values | brandValues{{ custom_values.brand_values }} | reconciled | Care, Personalisation, Comfort, Excellence, Honesty, Transparency, Education, Comprehensive care, Advanced technology |
| Brand promise / purpose / risks | brandPromise, brandPurpose, risksOfInaction, customerPainPoints | reconciled | All updated post-call (patient treated as an equal; interdisciplinary purpose; "symptom of a bigger problem"; pain points add "feeling unheard elsewhere"). |
| 04 / The Doctor | |||
| Why dentistry (origin story) | trust_doctor_qa_dentistry{{ custom_values.trust_doctor_qa_dentistry }} | reconciled | Hands-on, wanted to facilitate change as a surgeon rather than prescribe and wait. |
| What he enjoys | trust_doctor_qa_enjoys{{ custom_values.trust_doctor_qa_enjoys }} | reconciled | Taking complex cases start to finish; seeing patients in a better place for years. |
| Nervous-patient approach | trust_doctor_qa_nervous{{ custom_values.trust_doctor_qa_nervous }} | reconciled | Calm, thoughtful, treats the patient as an equal; explains options clearly. |
| Welcome video | trust_doctor_video_link{{ custom_values.trust_doctor_video_link }} | needed | Empty, awaiting video from Dr Graham. |
| 08 / Patient Concerns | |||
| Will it hurt? | trust_faq_pain_answer{{ custom_values.trust_faq_pain_answer }} | reconciled | Honest: no sharp pain, may feel pressure; 'The Wand' and AIRFLOW keep it comfortable. |
| Will I be judged? | trust_faq_judgement_answer{{ custom_values.trust_faq_judgement_answer }} | reconciled | No. We've seen worse; the hardest step is coming in. |
| How much will it cost? | trust_faq_cost_answer{{ custom_values.trust_faq_cost_answer }} | reconciled | Upfront ballpark early; no discounts or hidden fees; Lisa handles detail. |
| What if I need a lot of work? | trust_faq_complex_treatment_answer{{ custom_values.trust_faq_complex_treatment_answer }} | reconciled | Planned as a whole; architect analogy; complimentary second appointment. |
| 11 / Patient Journey | |||
| First-visit fee & structure | trust_first_visit_fee_info{{ custom_values.trust_first_visit_fee_info }} | reconciled | ~60 min exam, fee per item, paid after; second appointment complimentary. (Exact figure still needed.) |
| Parking & finding us | trust_parking_info{{ custom_values.trust_parking_info }} | reconciled | Above Baker's Delight, opposite Aldi; 1-2 hr outside, 3-8 hr ~100m away. |
| Social proof & reputation | |||
| Reviews link | trust_reviews_url{{ custom_values.trust_reviews_url }} | needed | Google Business review URL required. |
| Testimonials 1-3 | trust_testimonial_1/2/3 (+ _name){{ custom_values.trust_testimonial_1 }} | needed | Three permissioned stories + names (Caroline to send list). |
The same custom values populate the Trust email cadence and the qualification engine, so a change here flows everywhere: T2B Doctor Introduction (trust_doctor_qa_*), T3 About Us, T4 Testimonials (trust_testimonial_*, trust_reviews_url), T5 Common Questions (trust_faq_*), T6 Fees & Insurance (trust_first_visit_fee_info, trust_insurance_info), T7 / T10 Directions (trust_parking_info, trust_arrival_instructions), and T9 Welcome. The qualification system (qual_*: lead score, temperature, urgency, booking link) handles routing and is populated at runtime, not on this sheet.