Mona Vale Dental

DSD Growth Hub · Practice Brand Sheet

Mona Vale Dental

Modern, compassionate dental care with cutting-edge technology for your smile. A leading Northern Beaches practice and one of only five official DSD Clinics in Australia, led by principal dentist and implantologist Dr Alistair Graham.

Webmonavaledental.com.au
Phone+61 2 9997 1100
LocationMona Vale, NSW 2103
Status1 of only 5 official DSD Clinics in Australia
Jump to Discovery Call Agenda Visit Live Site
01 / About the Practice

Modern, technology-led family dentistry on the Northern Beaches

Purpose of this sheet: to confirm our understanding of Mona Vale Dental's brand, voice, clinical positioning and patient journey, so the DSD Growth Hub team can implement a personalised system that sounds and behaves exactly like the practice. Everything here is drawn from public sources. Please correct anything inaccurate and fill the gaps flagged in the Discovery Call Agenda.

Mona Vale Dental is a leading dental care provider on the Northern Beaches, offering comprehensive and modern treatment options. The practice uses cutting-edge technology, including Digital Smile Design and CEREC, to deliver top-tier, evidence-based care for the entire family.

One of only five official DSD Clinics in Australia, with a focus on prevention, education and personalised care. The practice combines in-house CEREC ceramic milling, computer-guided implant placement and a calm, unhurried approach to dentistry.

Practice Contact

Dr Alistair Graham
Mona Vale Dental
Level 1, 8-10 Waratah Street
Mona Vale, NSW 2103, Australia

+61 2 9997 1100
info@monavaledental.com.au

Mon–Fri 8:30am–5:00pm · Sat–Sun Closed

02 / Brand Voice & Strategy

How the practice positions and speaks

Unique Selling Proposition
The only Northern Beaches practice with in-house CEREC ceramic milling for same-day crowns, combined with advanced digital dentistry and personalised family care.
Tone of Voice

Calm, professional, reassuring, friendly

Target Audience

Families and adults in the Northern Beaches, Sydney, seeking personalised, advanced dental care.

Brand Purpose

To provide comprehensive, personalised dental care using advanced technology to ensure lifelong dental health and patient comfort.

Brand Promise

Calm, unhurried dentistry where every option is explained and personalised care is provided for lifelong dental health.

Competitive Advantage

State-of-the-art digital technology including in-house CEREC same-day crowns, computer-guided implant placement, and a calm, personalised approach.

Risks of Inaction

Small dental issues can become large problems quickly if left untreated, leading to more complex and costly treatments.

Brand Values
CarePersonalisationComfortExcellenceHonestyAdvanced technology
Patient Pain Points Addressed
Dental anxietyFear of painDiscomfort during treatmentFear of costPrevious bad experiencesEmbarrassment over teethTime constraints
03 / The Three Promises

"We aim to make every visit one that you actually look forward to."

01

Personalised care tailored to each patient's unique needs

02

Calm and relaxing environment for comfortable treatment

03

Advanced digital technology for easy, efficient and pain-free treatments

04 / The Doctor

Dr Alistair Graham

Dr Alistair Graham

Dr Alistair Graham

Principal Dentist, Owner & Implantologist
BDS (Bristol, 1997) · Grad Dip Clin Dent, Oral Implants (Sydney) · DSD Master
More than 25 years of experience

Dr Alistair Graham is the principal dentist and owner of Mona Vale Dental. With more than 25 years of experience, he enjoys helping patients care for their teeth and improve their smiles in a way that feels comfortable, natural and well planned.

Patients see Dr Graham for many reasons. Some come for a thorough check-up; others are looking for help with worn or chipped teeth, missing teeth, smile improvements, dental implants or more complex concerns. He is known for his calm and thoughtful approach.

Qualifications & Training
  • BDS — University of Bristol, UK (1992–1997)
  • Grad Dip Clin Dent (Oral Implants) — University of Sydney (2011–2013)
  • Digital Smile Design Master — multi-year DSD training
  • Further implant study in Australia, Switzerland and the UK
Memberships
Australian Dental Association (ADA) Australian Osseointegration Society (AOS) International Team for Implantology (ITI)
Clinical Focus
Advanced implant dentistry Digital Smile Design Bone & tissue grafting Cosmetic dentistry CEREC CAD/CAM Occlusion / TMJ MODJAW jaw motion analysis
What He Enjoys

Helping patients care for their teeth and improve their smiles in a way that feels comfortable, natural and well planned.

Nervous-Patient Approach

Known for his calm and thoughtful approach. He takes time to understand what is happening and to explain treatment options clearly so patients feel comfortable and confident.

05 / Career Timeline

Twenty-seven years across the UK and Australia

2009 – Present
Principal Dentist, Owner & Cosmetic / Implant Dentist
Mona Vale Dental · Mona Vale, NSW
Jul 2005 – Mar 2009
Dentist in Charge
HCF Dental Centre, Brookvale NSW · 10-chair, 30+ staff, in-house lab
Nov 1999 – Jul 2004
Dentist (NHS & Private)
Stockwell Dental, London UK
06 / Teaching, Lecturing & Authority

Beyond the chair: education brand and international lecturing

Education Brand

CEREC Files

Multi-module CAD/CAM dentistry course. Dr Graham runs or co-runs Module 2: Anteriors and Bridges. cerecfiles.com.au

Course Series

Tooth Wear Roadmap

Runs the Tooth Wear Roadmap course in Sydney and Melbourne for practising clinicians.

Podcast Appearances

Dental Head Start — TIP #54: Understanding CEREC Basics
Dental Head Start — TIP #56: DSD in Practice
Dental Head Start — TIP #58: You Can't Be Everything to Everyone

DSD Featured

DSD case study: "Dr Graham's Clinic Flourishes with DSD: Year-on-Year Growth"
Featured in A Conversation with Alistair Graham video on YouTube.

Lecture Topics
Implant dentistry Bone grafting CAD/CAM dentistry Anterior aesthetics
Other

Accepts referrals from GPs and other dentists. Mentors colleagues in implant dentistry.

07 / The Team

The five people a new patient is most likely to meet

Dr Graham's photo was captured from the site. The other team members' headshots are lazy-loaded behind JavaScript on the live site and should be supplied directly by the practice.

Dr Alistair Graham
Dr Alistair Graham
Principal Dentist & Owner
25+ years of experience. Implantologist. Calm, thoughtful approach. Cosmetic, implants, Digital Smile Design.
CG
Dr Chase Gatland
Associate Dentist
Gentle, down-to-earth style. Particular interest in Invisalign, braces, cosmetic dentistry and smile improvement.
KB
Kristin Barry
Dental Hygienist & OHT
Focus on hygiene, gum health and prevention. Helps nervous patients feel calm. Coordinates with the dentists.
AC
Ariel Chee
Dental Hygienist & OHT
Calm, gentle approach with nervous patients. Supports patients before whitening, implants, braces and Invisalign.
LC
Lisa Clothier
Practice Manager & DSD Concierge
First point of contact. Coordinates appointments, treatment journeys and payment plans.
08 / Patient Concerns

How the practice answers the four most common worries

Will it hurt?
Advanced digital technology delivers more accurate diagnoses and predictable results, with treatment that is as comfortable and pain-free as possible. 'The Wand' digital anaesthesia gives painless delivery and less numb time. AIRFLOW teeth cleaning is pain-free, perfect for sensitive teeth. Computer-guided implant placement reduces recovery times and all but eliminates postoperative pain and swelling.
Will I be judged?
We understand going to the dentist can be daunting. Every aspect of your experience is designed with your comfort in mind. The team genuinely listens to your concerns and goals, helping nervous patients feel calm and explaining things clearly.
How much will it cost?
You should always know exactly what's happening and what it will cost before we begin. Lisa, our Practice Manager, assists with practical details such as setting up payment plans when needed.
What if I need a lot of work?
Lisa helps make every patient's experience feel organised and well supported from first enquiry through to completion. Dr Graham takes time to explain treatment options clearly.
09 / Reputation & Reach

Quantified authority and audience

215
Birdeye reviews (5-star average)
1 of 5
Official DSD Clinics in Australia
3,118
LinkedIn followers (personal)
1,696
Instagram followers (@dralistairgraham)
396
Instagram posts
50+
iTero scanner cases
10 / Online Presence

Every verified profile, listing and education brand

11 / First Visit

What a new patient can expect

Location

Level 1, 8-10 Waratah St, Mona Vale, Northern Beaches, Sydney, NSW 2103

How Findings Are Explained

Dr Graham takes time to understand what is happening and to explain treatment options clearly. The team uses intra-oral cameras and digital X-rays to show patients detailed images of their teeth and gums.

12 / Practice Distinctives

Ten differentiators ready to weave into messaging

State-of-the-art facilities CEREC MCXL in-house ceramic milling Intra-oral camera 3D scan impressions (CEREC + iTero) Computer-guided implant placement Philips Zoom teeth whitening Low radiation digital X-rays AIRFLOW Dental Spa 'The Wand' painless anaesthesia 3D Cone Beam CT imaging
13 / Brand System

Colours and typography sampled from the live website

Colour Palette
Aged Mustard Green
#696C30
Olive
#7B8212
Shadow Mountain
#59595A
Accent
#93973A
Background
#F5F5F7
Text
#000000
Typography
The quick brown fox
jumps over the lazy dog
Smaller heading sample

Body text shown in Inter, the typeface used across Mona Vale Dental's live website. This brand sheet is rendered in the DSD Growth Hub system typeface for consistency.

Inter · Google Fonts (sans-serif) · Heading + Body
14 / Industry Classification

How the practice is categorised

EIC Industry

Healthcare

Healthcare Providers & Services

NAICS Code

621210

Offices of Dentists · High confidence

SIC Code

8021

Offices and Clinics of Dentists

15 / Brand Imagery

Visual assets sampled from the brand

16 / Flags for the Client

Items to raise on the call

CMS quirk: The page /about-us/meet-the-team-dentist-mona-vale/alistair-graham currently renders Dr Chase Gatland's bio content. Worth flagging to the practice's web maintainer so the principal dentist's page shows his own content.
Review platform: Mona Vale Dental uses Birdeye to surface reviews (215 reviews, 5-star average). No direct Google reviews link is published on the public site. Recommend asking the practice to share their Google Business URL so it can be added to the Trust System.
17 / Confirm & Complete

Your Trust System: what we have, and the few things only you can give us

Why this matters

Each item below becomes a live field in your automated patient journey, the welcome sequence, reminders, cost and FAQ replies, and review requests. We have already captured most of it directly from your website. The confirmed answers below are condensed from your own site copy, please check the wording is accurate and sounds like you, then give us the handful of items we could not find. Once complete, the system speaks in your practice's real voice.

9Captured from your site — please confirm or correct

"Will it hurt?"
Advanced digital technology for accurate, predictable, comfortable treatment. 'The Wand' painless anaesthesia, AIRFLOW cleaning for sensitive teeth, and computer-guided implant placement that reduces recovery and post-op pain.Condensed from site · confirm wording
"Will I be judged?"
Every aspect of the experience is designed around patient comfort. The team listens to concerns and goals, helps nervous patients feel calm, and explains things clearly so patients know what to expect.Condensed from site · confirm wording
"How much will it cost?"
Patients always know what's happening and what it costs before treatment begins. Lisa, the Practice Manager, helps set up payment plans and coordinates next steps.Condensed from site · confirm wording
"What if I need a lot of work?"
Lisa keeps the experience organised and supported from first enquiry to completion. Dr Graham takes time to explain treatment options clearly so patients feel confident.Condensed from site · confirm wording
Dr Graham's focus
Cosmetic dentistry, smile makeovers, dental implants, restorative care and Digital Smile Design. More than 25 years of experience.Condensed from site · confirm wording
What he enjoys
Helping patients care for their teeth and improve their smiles in a way that feels comfortable, natural and well planned.Condensed from site · confirm wording
Approach with nervous patients
Calm and thoughtful. He takes time to understand what's happening and explains options clearly so patients feel comfortable and confident.Condensed from site · confirm wording
How findings are explained
The team uses intra-oral cameras and digital X-rays to show patients detailed images of their teeth and gums, helping explain diagnoses and treatment options.Condensed from site · confirm wording
First-visit promise
"Your first visit is designed with your comfort in mind. We take the time to understand your concerns and goals, providing consistent, personalised care for your long-term dental health."Condensed from site · confirm wording

8Not on your site — only you can give us these

Welcome video from Dr Graham
A short first-person hello, embedded in the booking confirmation, welcome email and SMS so patients meet him before they arrive.
Parking
Where patients park at Level 1, 8-10 Waratah St. Goes into the day-before reminder.
Arrival & what happens first
Greeting, waiting area, and the step-by-step of a first appointment. Sets the tone in the welcome sequence.
What a patient leaves with
Written plan, costs, next steps, follow-up timing. Closes the loop in the post-visit sequence.
Initial consultation fee & appointment length
The cost and typical duration of a first visit. Removes a booking barrier when answered upfront.
Health funds & HICAPS
Which funds you accept and whether HICAPS is on-site. Used in cost-objection and FAQ automations. (We know payment plans exist via Lisa.)
Google reviews link
Your Google Business review URL (you currently use Birdeye). Drives the post-treatment review request.
Three patient testimonials + team headshots
Three vetted stories with first names and permission (ideally nervous / transformation / waited-too-long), plus headshots for Dr Gatland, Kristin, Ariel and Lisa.

Nice-to-have: Dr Graham's personal origin story (why dentistry) and his formal qualifications add warmth and authority to the welcome sequence if you'd like to include them.

Mona Vale Dental

Confirm, then we personalise

This sheet captures our current understanding of Mona Vale Dental. Once you confirm what's accurate and fill the seven outstanding items, we use it as the source of truth to build your personalised DSD Growth Hub system, the messaging, automations and patient journeys tuned to how the practice actually works.

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